• Honda Hybrid Family

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    • Client Name

      Honda Malaysia
    • Job Role

      UX/UI Designer
    • Agency

      Dentsu Utama
    • URL

      Link

    Brief:

    Never before has a car manufacturer launched multiple hybrid cars in one deft stroke. What more into a market where the majority is not aware of what hybrids are while the minority that is aware has negative perceptions.

     

    Idea:

    Introducing …..Cars. This dedicated microsite features jargon-free language coupled with “The Hybrid Journey” that allows the user to engage and experience the hybrid of their choice.