• Citi Premier Travels

    • e_CitiTravel2
    • Client

    • Job Role

      Art Director
    • Agency

      Wunderman Shanghai
    • URL


    Brief: CitiBank new Platinum Card introduces Premier Miles where consumers can collect miles points to be claim for partnered Airlines. The client would like to people to be aware of the card’s ultimate feature which mentioned above in WeChat platform.

    Solution: From the original card design, there is a plane element in it. We wisely used it as the center of the focus in the mobile site, where the landing page users get to swipe the plane out from the card and travels everywhere in the world and explore each of it’s benefits while navigating in a fully animated site to elevate the user experience!